Romanian Brands at
Salone del Mobile. Milano

Alex Prod Expert SRL

Hall 03 | Stand L31 M34

Alex Prod Expert SRL

77 Motilor Street, Câmpeni, 515500, Alba County, Romania


2009 was Montana’s official launch on the European solid wood furniture export market. Our start, although successful, was tough, with ups and downs, as in any business at the beginning of its journey. With a united, dedicated team behind us, with over 30 years of experience in furniture production and the desire to continue the tradition of furniture production in Campeni, we have managed to position ourselves on the foreign market as a reliable supplier. Thus, the production of furniture made of resinous wood in combination with MDF and oak has flourished since 2010.

The furniture market is a dynamic one, constantly changing according to trends in interior design and according to the directions set by the trendsetters in the field. The trust of our partners, the seriousness, flexibility and adaptability of our team and the production process have allowed us to build a reputation on the market of Romanian furniture manufacturers.

Our range of products has undergone, in turn, changes over time, depending on the trend and the requirements of our customers. In 2009, we started with collections of resin furniture, with Nature finish suitable for those who prefer classic style and for wooden cottages.

In 2010, we redefined our collections, opting for living & dining furniture in the Landhaus style.

Since 2014, Montana has developed a secondary production line for upholstered furniture, a section that still operates today, producing both upholstered sofas and chairs in a wide variety of materials and colours as well as upholstered beds.

We have also constantly sought to diversify our own product range including the introduction of a DIY (Do It Yourself) product line, 3D solid oak panels for veneers or decorative elements: Nature Walls & Mirrors.

Little by little, we have become active on the Romanian market through partnerships with shops as well as with architects and designers, and our products have become attractive to Romanian customers. Our presence at the biggest annual profile fair in Romania, BIFE-SIM, from 2015 until now allowed us to better understand the requirements and demands of the market at national level and to update our product offer.
At Montana, we focus on innovation, creativity and customer and partner satisfaction. We also believe that in order to strengthen our position on the furniture market, it is necessary to create a lasting bond with our partners and customers and to integrate new trends, materials and technologies into our products. In order to achieve the above, over the last 5 years we have invested in our participation in the most important trade fairs in Europe and the USA. Thus, we have been able to build new business relationships and, most importantly, we have been able to see up close the market reaction to the new collections presented.


Dining rooms, living rooms


Modern dining rooms; Modern living rooms